Vivienne Westwood SS2016 Mirror The World Ad Campaign

Vivienne Westwood SS2016 Mirror The World Ad Campaign is about saving Venice. The problem there is one of repair, mass tourism on cruise ships and of climate change. Shot around the alleys & canals, shipyards and palazzos of Venice, the campaign highlights the beauty & decay of Venice and the urgent need to save it:  www.weareherevenice.org/

 “The scientist Contessa Jane da Mosto has been campaigning to save Venice. In 1966 there was a terrible flood and since then people have been analysing the problem and proposing solutions. The lagoon is one of the most wonderful wetlands in the world: exquisite symbiosis between the animals and plants that stabalise the sediment from the freshwater rivers and Venice itself which has grown with the lagoon. If Venice were not there the wetlands would have become either land or a bay – the sea having swept away the sediment. The biggest problem now seems to be the cruise ships which tear up the lagoon. It’s a total false economy to allow them. The Contessa says that Venice is ‘the canary in the mine’. If we can’t save Venice, how do we save the world?”  Says Vivienne Westwood.

Image Credits

Juergen Teller

Creative Direction: 
Vivienne Westwood, Andreas Kronthaler & Juergen Teller

Sabina Schreder

Colby Keller

Female Models: 
Amelia Rami @ Elite London
Ia @ Models1 London

Male Models: 
Dustin Phil @ Fashion Model Italy Mngt
Naleye @ Elite Paris

Mascioni Associati International

Location Provided by Francesco & Jane Da Mosto
The Grande Canale
Shipyard on the Canali Di Venezia
Fish Spa

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