H&M Embraces The Year of The Monkey With Siwon Choi & Liu Wen
This January, H&M celebrates the year of the monkey with a salute to a fresh and lively collection. With a contemporary punch and a hint of oriental touch, the collection with over 30 pieces consists of modern pieces in strong palettes of red such as a kimono jacket, a flared dress and a tasselled skirt. Fronted by Siwon Choi and Liu Wen, this collection offers the perfect outfit not only for women and men, but extends its assortment to kids for the very first time. The collection will be sold exclusively in 9 selected markets in Asia from 21 January 2016. The Chinese New Year 2016 collection mixes contemporary style with traditional details. From the sequined top that adds a twinkle of glamour, the fun monkey printed sweater, to the feminine burgundy flared dress, the range empowers women to be dressed in their own individual style this season. The men’s collection tributes to the year of the monkey with different variation of monkey prints, be it on a T-shirt and sweater for daily wear, or on a dress shirt for an alternative style. The kids’ collection features a tutu skirt and a sequined hearts print cardigan in bright red.
“Lunar New Year is a rare time of the year where we have the opportunity to dress up and catch up with our loved ones. The menswear collection is a fun and modern interpretation suitable for the joyous occasion, and they can be mixed and matched with existing items in the wardrobe all year round,” says Siwon Choi. “Shooting the campaign together with Siwon in H&M’s Chinese New Year collection was such an enjoyable experience! I love how the collection goes beyond the typical festive wardrobe by adding in a combination of modern silhouettes, ethnic details and a variety of lively prints,” says Liu Wen. Taking inspiration from ancient Chinese coinage and lantern, a playful graphic is specially designed on the H&M shopping bags and red packets, they will be hitting stores on January 21st and January 28th respectively.