GIVENCHY SS2016 @ A New-York City Love Card Ad Campaign
GIVENCHY SS2016 Ad Campaign, Riccardo Tisci creates his won love card to the House's dream city, New York. In line with the strong House messages of Love, Gang and Family, the visual feature multiple groups of models, from new faces to Givenchy veterans, both for womenswear and menswear.Celebrating a decade of honest friendships and mutual support, the Mert & Marcus shot pictures are reminiscent of the Givenchy SS2016's show, also held under Manhattan skies.
The ad campaign marks a return to the Givenchy essentials, a build on the basic House codes: featuring signature colors like black and white or recognizable elements such a printed looks and iconic brands products - the Shark Lock bag indeed appear eight times in one shot - with the cit y of New-York as a constant backdrop. Perhaps the main intention in these visuals is to spread Love, staying true to Tisci's capital letter mantra: I BELIEVE IN THE POWER OF LOVE. A belief that becomes explicit with the ads featuring a powerful poem about Love and Respect by singer Anonhi.