JW Anderson SS2019 campaign was shot by Julie Greve, a UK based photographer and one of the three winners of the JW Anderson YOUR PICTURE/OUR FUTURE competition. The competition, launched at the beginning of 2018, was an international search for new talent and an occasion for the brand to further develop the youthful energy, enthusiasm and surprise that are core to JW Anderson. Greve was one of three winners selected from a group of over one-thousand-eight hundred 18-30 year old image-makers. Their initial project was a collaboration between the winners on the JW Anderson Autumn Winter 2018 campaign. The current campaign is the first shot exclusively by Greve.
The campaign goes beyond just images with a short film entitled jagged whispers ASHORE. The film is referenced in certain images from the campaign and live on the JW Anderson website and the entire project was supported by industry leaders including Jonathan Anderson, Benjamin Bruno and M/M Paris who provided their expertise and guidance. Given the success of the first YOUR PICTURE/OUR PROFILE campaign the brand plans to launch a second search at the end of 2019. The competition will remain international but will receive the support of The Princes Trust, a UK charity founded by Prince Charles and dedicated to helping underprivileged young people thrive by providing opportunities for them to build their skills and confidence.