H&M Fall 2017 Menswear Advertising Campaign

Urban Tailoring: Authentic Menswear Essentials Get A

Modern Update

H&M Fall 2017 Menswear Advertising Campaign takes on the city uniform of modern tailoring mixed with sporty references. Anchored by outerwear – a statement bomber jacket, a tailored puffa jacket, a padded parka, a checked overcoat and a peacoat – the colour palette revolves around graphic black, white, grey and navy.

The seasonal accent colours of golden yellow and dusky rose pink add a nostalgic touch. The urban grid interpretation of the traditional checked print also makes an important statement this season.

“It’s really the subtle details that create a sense of newness. While we’re updating menswear essentials with tweaks to the silhouette and introducing new accent colours, the pieces maintain a level of authenticity that speaks to us,” says Andreas Löwenstam, H&M’s Head of Menswear Design.