EMILIO PUCCI AW2017/18 Advertising Campaign

EMILIO PUCCI AW2017/18 Advertising Campaign

The imaginary odyssey of a curious traveler, model Joséphine Le Tutour is transported in a set of "trompe-l’oeil" and vibrant decors that plays on our perception. Filmed and photographed by Charlie Engman, renowned for his creative audacity, under Al Dente's artistic direction, the campaign displays Joséphine with her natural grace and nonchalant attitude.

The images give life to Emilio Pucci's AW2017/18 collection through her colorful daydreams and selfies.

This is an homage to Emilio Pucci’s heritage who always considered travelling as an art. Enhanced by spontaneous femininity and interplays of expressions, this campaign unveils a conversation between realism and imagination.

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