Emporio Armani continues its collaboration with renowned actor HU GE, with the new AW2017/18 advertising campaign. HU GE will serve for an additional season as the testimonial of the brand for the Greater China and the Asia Pacific region.
The campaign was shot in Milan, Italy by Italian photographer Matteo Montanari, with a subversive new look, Hu Ge interprets the brand new ready-to-wear and eyewear collections of Emporio Armani with a tough but metropolitan style.
Portrayed on his own or paired with other models against a neutral background, he attracts all the attention to his attitudes and personality. All images share the same open, creative and cosmopolitan spirit.