CALVIN KLEIN Introduces New Fragrance : OBSESSED

  

I remember your touch, your skin, your scent…

As the first fragrance formulated and promoted under RAF SIMONS as Chief Creative Officer of CALVIN KLEIN, OBSESSED can be seen as a celebration of CALVIN KLEIN fragrances past, present and future. As the re-invention of an iconic fragrance, OBSESSED plays on the evocation of memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today. At the heart of OBSESSED is the memory of a past love, triggered by the scent of another on the skin. Here, the genders are subverted and layered, with the traditional scents of the masculine Fougère - particularly White Lavender harnessed for the women’s fragrance, while the men’s scent is in thrall  to a dark Vanilla. These elements are combined with materials more typically associated with each gender; Musks add a sensuous warmth to the women’s fragrance while Amber and Woods strengthen the sense of masculinity in the men’s. It is this tension, a compulsive push and pull that makes the wearer return to the fragrances time and again. Parallel to the olfactory story of OBSESSED, runs a visual one. In 1993, Obsession truly attained its iconic status when Kate Moss became the fragrance’s face, shot by her then boyfriend Mario Sorrenti. This ground- breaking and provocative imagery reflected a real love story; besides portraying a mutual flourishing of first love, the images also reveal an obsession with both a subject and a medium for the photographer. As the legendary campaign approaches its 25th anniversary, OBSESSED utilises never before seen imagery from that time and personal biography to further explore and evoke the idea of memory, past love and present iconography. OBSESSED is about how memory, the sensual and the visual intertwine today.

OBSESSED FOR MEN

An Oriental Woody Amber

Top:

Oro Blanco Grapefruit Sichuan Pepper Black Cardamom

Mid:

Cedar Leaves Labdanum Firnat Blonde Leather

Dry:

Patchouli Cœur Black Vanilla Infusion Ambrox Super

A compelling heart of Black Vanilla is sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength. Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge.

Perfumer:

Ilias Ermenidis

Christophe Raynaud

OBSESSED FOR WOMEN

An Oriental Aromatic Green

Top:

Sacred Citrus Neroli Essence Elemi

Mid:

Violet Leaf White Lavender Purple Sage

Dry:

Musk Helvetolide Ambrette Muscenone

A masculine Fougère structure is contrasted with feminine warmth; the fragrance is formed around a base of White Lavender, while creamy Musks envelope and sensually soften. The tension of the aromatic top notes with the smooth creaminess of the back, further explores the tension between the masculine and the feminine.

Perfume: 

Annick Menardo

Master Perfumer:

Honorine Blanc