Ermenegildo Zegna SS2016 The Elegance of Ease Collection

Ermenegildo Zegna SS2016 The Elegance of Ease Collection is unconventional, authentic, stylish. The collection discloses a new stylish interpretation of the contemporary male wardrobe, a sophisticated response to the needs of today’s man, who defines his style through the freedom of choice, next to the world of classic tailoring.

Introducing a full, interchangeable wardrobe where highly sought-after casual-tailoring and luxury sportswear seamlessly merge to meet the demands of contemporary men who live active, fast-paced, globetrotting lifestyles and therefore need clothing that performs while keeping up with appearance.

The Ermenegildo Zegna SS16 collection is a statement of the contemporary “elegance of ease” attitude and plays on new proportions, styles and colours with an authentic and strong attention to fabrics innovation and development. A harmonious and decidedly informal take on the daily act of dressing up to celebrate the modern masculine identity.

Fabrics are Zegna's DNA. They are the starting point and the first inspiration to build a distinctive and alternative aesthetic based on innovation. Iconic Zegna’s textiles like High Performance and Trofeo are re-interpreted in a stylish manner while technical performances are guaranteed with the renewal of the ELEMENTS membrane. The fit has been completely reshaped to convey a more masculine approach with the morphing of fixed categories and old world prescriptions: blazers turn into field jackets, shirts into polo and ties into scarves. Jackets get sexier thanks to the new proportions, while body-conscious silhouettes become the fil rouge of the entire collection. The luxury denim blends a strong selection of Japanese fabrics with the Zegna sartorial know-how for an authentic level of excellence in the denim world, entirely Made in Italy.

To further enhance the preciousness of this wardrobe, quintessential details of the Ermenegildo Zegna Couture collection are wisely incorporated into the new casual but considered style proposal. Today luxury is about individuality; for this reason an exclusive selection of the collection is available also through Su Misura Ermenegildo Zegna’s Made to Measure service. It’s not only a completely personalized service where every detail and every stitch is carefully executed to match the characteristics and the personality of the individual customer, but also a testament to Zegna’s constant commitment to unique experiences for the contemporary man.

Elegance equals ease and performance, enforcing Ermenegildo Zegna’s progressive design: a merging of form and function that bridges the gap between work and leisure, putting the individual, and his demands, at the forefront. It is an informal attitude, with style.

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