As a celebration of Joo’s Korean heritage, this stylish restaurant has an inviting ambience and hip vibe that was designed by Substance. As you enter, you will be carried away and impressed by the warehouse interior subtly juxtapositions elements interior design that creates a gorgeous and impressive effect, exuding a modern mix of industrial with Korean cultural elements that you will find quite enchanting to look at.
Regrettably, what followed from the moment the menus arrived was less than impressive, not to mention what come next when the food were presented. On paper, the menu offers a multitude of dishes that sound like they are bursting with flavours and will be as enjoyable as the fun surroundings, but this relatively new restaurant is not the full sum of its parts and after sampling many signature dishes and placing requests with the front-of-house staff, we were left wondering why our experience was so disappointing.
When we prompt them, they only took one thing not until we asked them to take all that we are done with. That seems happening to other tables with such dishearten service or rather unwilling to perform their job in such lazy service. Not to mention that they have no smile nor any spirit and passion towards their job but a complete lack of training in the basics. The staff totally spoil it.
After three disappointed serving in a roll, we anticipated our next dish would be with some improvements. Next up was Bulgogi Wagyu Beef Sliders – mini burgers of prime Wagyu infused with Korean spices, cooked pink and topped with cucumber kimchi, cheddar and crispy smoked bacon. Finally, something that came with a satisfying note with the nicely grilled juicy Wagyu beef burger despite Bulgogi marinate was not as distinctive as it should be.
We loved the sound of the Iberico Pork Belly Tacos – thinly sliced Iberico pork belly marinated in Korean spices, apple Kimchi and Korean slaw. Much to our surprise, the taco shell turned out to be soft pita bread for reasons unknown instead of the Tex Mex crispy Taco. The spice marinade was too overpowering and with monotone flavours without much complexity palate. A rather disappointing outcome.
The Jinjuu Carnitas Fries – Korean-Mexican disco fries, suppose to make your tongue to go on for a disco dancing with its tangy spicy and sourish taste. Sounded incredibly enticing as this is Chipotle braised short ribs, French fries slathered with cheddar, topped with fresh Kimchi.
It was more Mexican than Korean as the Kimchi wasn’t really inimitable, but a fair dish that ticks all the boxes for such crossed fusion gnaw that is perfect for Lang Kwai Fong crowd with a bit of a spice kick and the fries were perfect accompanied by beers of their house signature cocktail.