LACOSTE L!VE @ Redefines Youthful Chic Fashion Party

LACOSTE L!VE  - The young, secondary line of the iconic French fashion brand Lacoste combining the house’s design language, street art and Lacoste’s quintessential croc heritage, LACOSTE L!VE is the incarnation of vigorous youth and stylish chic. Its iconoclastic trait is manifested through the exclamation mark appearing on the brand logo as a reversed letter “i” in the letter string of the word “LIVE”, celebrating the true color of the brand – optimistic, vivacious and individualistic.

To further promote its core concept and style, LACOSTE L!VE hosted the brand’s first full-scale fashion party in Hong Kong to showcase its FW2012 collection.The party takes inspiration from fashion and the active, convivial lifestyle to outline the youthful attitude of the new generation. Head-turning logomania decorations greet guests in a joyful tone. Colorful balloons turn the venue ceiling into a kaleidoscopic graffiti. Guests are invited to experience the latest collection of LACOSTE L!VE at the on-site Pop-up Store.

      

 Adding to the party atmosphere are waves of entertainment, combining fashion, music and youthful vitality. The new Cantopop darling CHOCO and indie band Chochukmo bring the house down with funky beats, followed by the adrenaline-pumping BMX performance. The thrill of the slope-diving X-game is further coupled with the interactive joy offered by the on-site gigantic photo-booth, the claw vending machine and the table tennis game.