KENZO New Fragrance @ MADLY

 

 KENZO Luanches it latest woman's fragrance Madly Kenzo EDT (fruity) & EDP (floral) - a fragrance for a woman who dreams, who's full of life and happy. The nose behind this fragrance is Aurelien Guichard, the New Eau de Toillette is a fruity flora frangrance that opens with sparkling top nots of pear and litchi before mingling with a floral heart of Jasmine to leave behind a sensually feminine trail. The Eau de Parfum is ultra-feminine and seductive. The heliotrope flower is combined with cedar wood from Virginia to create overdosed heart that is tender, extremely sensual and very addictive.

For Kenzo, Ron Arad created a bottle that evoked a stylized butterfly wing in motion, almost spiraling. A simple, unique and iconic shape. The color diffuses into the glass bottles, joyful pink for the Eau de Toilette and vibrant purple for the Eau de Parfum. It is colorful and full of life, they symbolized the flight towards beauty and freedom.