adidas Outer Jacket @ FW2012 Collection Ad Campaign

adidas launched the brand new adidas Outer Jacket FW2012 Collection and Campaign starring two new faces - local pop singers Pakho Chau and Kary Ng. Using <Go out and play> as the campaign theme,Pakho and Kary manifest their youthful energy in the latest advertising campaign and bring the collection to life.

 The two demonstrated the spirit of <Go out and play> by participating in various outdoor activities, including running, jumping and catching a Frisbee. The pair’s energetic side and “all in” spirit were captured by famed local photographer Franklin Lau together with the unique styling by renowned local fashion designer Chen Dao. The pair perspired in the heat yet continued to have professional “all in” attitude and had fun during the shoot. Both Pakho and Kary praised the lightweight and colourful designs of the collection, which encourage them to do more exercise in winter.

  

The collection features a refreshing combination of bright colours like bright blue, yellow and pink and also accented with fashion details such as checkers, stripes and zebra print. Paired with adidas’ unique design and use of high-tech materials, provides both warmth and style for the windy autumn which is a perfect mix of practicality and details.