2014-11-20

The Grand Reopening of The BVLGARI Pacific Place Shop


BVLGARI re-opens its Pacific Place shop and held a opening cocktail event and gala dinner recently. To honor this special occasion, Bvlgari specially showcases the latest Bvlgari jewelry collection which demonstrates the Italian excellence, elegance and sophistication in iconic Bvlgari style. The stunning new pieces was featured alongside Bvlgari's Heritage collection to attest the evolution of the brand's creative spirit and traditions, as well as the classic and timeless beauty of Bvlgari's elegant designs.


Just as every Blvgari creation is inspired by the spirit of excellent and so it is with the stores that display them. Every Bvlgari store is a profound reflection of the brand's storied legacy and this one is no different, being a bold statement about the brand's eminent status in Hong Kong.


Over 100 high jewellery creations, including a selection of watches was showcased. The magnificent expressions of the house’s unmistakable sense for beauty, daring combinations, volume and passion for colour, all features that make it the most prestigious Italian jeweller in the world. A truly stunning collection of unrivalled creativity that will lead visitors to discover the universe of themes and motifs through which Bulgari’s many-sided creativity finds expression. New designs that were specially conceived for this occasion was revealed, while revisiting the iconic themes and motifs, such as Serpenti, Diva as well as the new MVSA creations.

  
<SERPENTI>
The Italian “serpenti”, has been icon of Bulgari design since the 1940s. This mythical symbol of eternity, femininity and prosperity was first commemorated as jewellery when Cleopatra visited Julius Caesar in Rome in 46 BC. Nearly 2,000 years later, the seduction of the snake lives on in Bulgari’s Serpenti Collection, embodying each Bulgari hallmark together: a love for colour, a juxtaposition of materials, a supple wearability and avant-garde artisanal techniques. 

<DIVA>
Enchanted by the magnetism, the charisma, and the timeless beauty of the diva, Bulgari creates its new Diva pieces to shimmer with such sensuality. Sparkling with diamonds and colour gemstones, arching with design, the new Diva creations shine as dazzling renditions of the original. The design of each piece is inspired by mosaics of architectural ancient Rome, in homage to Bulgari’s historic heritage. Standing confident upon this rich past, the Bulgari woman has always inspired from the majesty of Cleopatra to the influence of Elizabeth Taylor.
The Bulgari diva embodies the ultimate in Italian femininity, in beauty itself.


<MVSA>
Infused with a special aura that combines eccentricity, mystery, sophistication and charisma, MVSA creations are a tribute to the nine muses of ancient Greek legend who ruled over the arts. Sisters born to a Greek god, the muses have been a source of feminine inspiration across the ages, embodying the multiple facets of human creativity.  In a harmonic hymn to the gemstones, Bulgari plays on the beauty of the stone reinterpreting the legend in a modern collection of inspired colours, shapes and designs. A rich world of imagination and imagery is concentrated in MVSA one-of-a-kind high-jewellery creations: an eclectic mosaic representing Bulgari’s preference for strong colour combinations, unusual cuts, dramatic volumes and compact shapes.


All of these creations feature exquisite details that reflect the matchless craftsmanship of the brand, distilled over 130 years of history. 


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