Isabel Marant For H&M @ Key look Unveiled

H&M X Isabel Marant's 2012 autumn collaboration effortless style has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.

Born and raised in Paris, Isabel Marant started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring grows in popularity season after season.