2013-07-15

Elemis @ New White Flowers Eye & Lip Make-Up Remover

Elemis New White Flowers Eye & Lip Make-Up Remover is a bi-phase formula that effectively removes eye make-up and lip colour, whilst delivering a clean, soft and hydrated after-feel. The cosmetic world is moving faster than ever to meet people’s expectation for long-lasting make-up. This creates demand for a high tech make-up remover able to gently remove even the most stubborn make-up, including waterproof mascara, without causing skin sensitivity. The challenge was to create a product that had a fine balance between effectively removing all traces of eye and lip make-up, avoiding sensitivity whilst leaving skin hydrated. After numerous formulations, this has been exceeded through the perfect blend of oils and natural spring water. Ophthalmologist tested. Waterproof make-up combines pigments, pearls, oils and waxes which can be difficult to remove because they are held in place by a waterproof film. The oil is essential to remove it. The water helps rinse the oil phase away and allows the water soluble actives of marine spring water and white flower extracts to be added to the formulation.

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