Carrera 2013 new
advertising campaign for Asian markets featuring Daniel Wu as the face on the
new Carrera campaign which delivers a strong message which reinforces the
brand’s heritage with a great visual impact. The mood of the new campaign
highlights the brand’s authentic racing attitude and its indomitable “no
compromise’ spirit: speed and racing are embedded in Carrera’s DNA, but so is
fashion.
Hong Kong photographer Wing Shya signed the new campaign: the images, taken in Hong Kong, convey a vibrant, glamorous atmosphere, with lively, appealing colours and portray dynamic, confident, sophisticated impression of Daniel Wu with a great racing attitude similar to his lifestyle, who is living life in the fast lane.
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