TOMMY HILFIGER Fall 2020 Menswear American Pioneers Collection celebrates the brand’s 35th anniversary by reinventing its heritage classics through the lens of an all-American kaleidoscope.
Traveling from the midwestern states of Colorado to Montana, the collection clashes a sartorial country aesthetic with East Coast, Ivy League prep. Bold stripes, color runs, color-blocking and heritage graphics take the collection from town to country. Vivid primary colors are grounded with seasonal earth tones, as seen across elevated button-up shirts.
Rugged classics put a modern twist on TOMMY staples through elevated textures, clashing tartans and rich, embellished crest artwork. Meanwhile, minimalist branding provides a more refined approach to seasonal core graphics.
At the season’s end, ranch renegades get a preppy makeover, taking hold in the form of seasonal wool plaids, cable sweaters updated with the TOMMY global stripe, and monochromatically-toned heather textures. As Fall comes to a close, the collection’s color palette darkens to blackened indigo, olive green, shades of grey and winter whites.