FURLA Italian Holiday Season

Furla Italian Holiday Season features  Italian top model Chiara Scelsi for this exceptional protagonist project dedicated to the Cruise 2021 Collection. A story focused on the festive period, a time of the year characterized by the typically Italian way of celebrating traditions, surrounded by the warmth of those near and dear.

Chiara takes us to discover Milano, the fashion city par excellence, through its special city corners, cafes, museums and shopping areas in view of the upcoming festivities. The days are marked by appointments and meetings, looking for the best present for family, friends, loved ones, and the creation of the right outfit for special occasions.

The Piazza Duomo’s Furla boutique, designed by the Studio David Chipperfield Architects Milano, is the core of the story. The right place where a gift, a little something or an accessory to celebrate the New Year can be found. Chiara's suggestions become the 2021 objects of desire.

Her wish list ranges from the new Furla Miss Mimì, with a small upside-down arch matched with a metal chain, to the exclusive accessories of the Furla Gold & Glitter capsule collection. Like the Furla 1927, with its unmistakable silhouette, in a shimmering version especially created for this festive season.

Chiara, with her Mediterranean beauty, represents an all-Italian lifestyle, projected towards the future, but rooted in the codes of tradition. These peculiarities are also part of the Furla core values which stand out, once again, on the occasion of the most magic moment of the winter season.

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