Van Cleef & Arpels reopened its Landmark Prince’s flagship boutique after a thorough makeover. Located in the heart of Hong Kong on 10 Chater Road since its grand opening in 2011, this revamp reaffirms Van Cleef & Arpels’ presence and commitment in the city. The renovated interior space spanning over 220sqm over two floors, reveals a dazzling transformation: a subtle balance between lush nature and contemporary architecture and design. “The design of each Van Cleef & Arpels’ Maison calls for special care and attention. It must reflect the identity of Van Cleef & Arpels, while remaining anchored in the culture of the country or region. The Jouin Manku Agency – which designed the original boutique nearly ten years ago – carried out this renovation project, which enables all the Maison's collections to be presented in a setting that is both welcoming and contemporary.” - Nicolas Bos, President and CEO of Van Cleef & Arpels.
The curtain rises on a nature-inspired concept designed by the Jouin Manku Agency, a long-standing partner that the Maison has joined hands with for exhibition scenographies and boutique concepts. From the recent overhaul of the historic Place Vendôme boutiques to this latest work in Hong Kong, for Patrick Jouin and Sanjit Manku, each project is an opportunity to blend their multidisciplinary approach with Van Cleef & Arpels’ universe. “For the Landmark Prince’s Maison, we wanted to keep the boutique’s iconic elements we imagined in 2011 while creating a multidimensional space echoing Honk Kong’s contrasted landscapes. The result is a decor inspired by both the lush nature surrounding the city and the cutting-edge architecture characterizing Hong Kong.” - Patrick Jouin and Sanjit Manku
The transformed boutique welcomes the visitors into a luxuriant atmosphere upon entrance on the ground floor. Dedicated to High Jewelry, Jewelry and Timepieces, the three-part space invites them to appreciate a dynamic array of poetic creations and savor the savoir-faire of the Maison. The journey continues through the oak wood staircase to upstairs: there, visitors will first be greeted by the bridal bar, where future husbands and wives will discover creations to crown their love stories. Further to the left is the dedicated showcases for the Heritage collection, displaying a selection of archived pieces of the past decades. Nestled at the back on the upper floor is an intimate exclusive lounge that offers enhanced privacy and experience, overseeing the iconic landmarks of Central. Behind the illuminated two-storey façade, the welcoming impression is amplified by the use of sinuous curves, from the shopfront glass to the gigantic oak wood showcases, which is one of the key elements of the boutique. The Maison’s timeless jewelries and timepieces glitter through the curvaceous showcases in various levels, which draw inspiration from the skyscrapers and buildings within the city. Complimented by the greenery surroundings created by the refined fabric wallpaper embroidered with stylized fern patterns, it offers a harmony of understated sophistication. Contrary to the bustling cityscape of Central, the Landmark Prince’s boutique’s new design pays homage to the natural landscape and lush mountains of Hong Kong by inviting visitors to an escapism for serenity and enchantment.