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JIMMY CHOO AW2020 Advertising Campaign
JIMMY CHOO AW2020 Advertising Campaign features the breakthrough British actor, Daisy Edgar-Jones. An overnight success born out of a period of Global lock down, Edgar-Jones captured the hearts of many playing the leading role of Marianne in the critically acclaimed TV drama ‘Normal People’ that has charmed audiences across the world.
The campaign sees the continuation of the IN MY CHOOS content series that celebrates women who dare to stand out. The striking images that tell the story of Daisy as muse of the season brought to life with a video interview and short film vignettes.
Shot by the London based American photographer Dan Martensen who intuitively captures Edgar-Jones’ confident and alluring spirit. With a maturity that belies her years, Edgar-Jones effortlessly moves between playful, glamorous and beguiling capturing the very essence of the Jimmy Choo woman and giving an insight into the girl everyone wants to know more about.
Shot on location at the London landmark hotel, Chiltern Firehouse, Martensen’s assertive images celebrate modern luxury against the elevated bohemia of London’s Bloomsbury. Video captured using a 16mm bolex camera lends an intimate reportage finish.
“Daisy is a modern heroine in the making, she represents the archetypal Jimmy Choo muse for a new era, her talent combined with her humility lend her an unique allure and confidence. She has found herself on the cusp of global stardom during an extraordinary moment in history. I, like many others, was mesmerised by her performance in ‘Normal People’ and am so thrilled we were able to work together to create such a beautiful campaign that talks to the brand’s London roots so strongly.” Says Sandra Choi, Creative Director.
“I am so delighted to be working with Jimmy Choo on this campaign. This is the first time I have worked on a commercial shoot, and it was a completely new and exciting experience for me. I loved finding a character through the shoes and accessories, it reinforced to me how transformative accessories, especially shoes, can be when playing a role – I also love how the collection includes off duty styles as well as glamorous heels.” Daisy Edgar-Jones.