PRADA Presents Cinéma Evolution: The New Eyewear Project
Prada Cinéma Evolution, the new Prada Eyewear digital project, is an ironic foray into the myriad facets of the female identity. Inspired by the dreamlike power of film, Prada Cinéma Evolution lets dreamsflow with a surprising and amusing projection of personal memories.
A TV commercial, an unexpected sound, a reflection in a mirror and a birthday cake are moments that emerge and entwine in a very personal film about a young woman on a sunny summer day.
The sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: "Are you the observer or the observed?"
The Prada Cinéma eyewear collection takes center stage with an unusual combination of contemporary aesthetics and sophisticated femininity. The sunglasses (SPR12U) and eyewear (VPR14U) have oversized frame fronts emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.