JIMMY CHOO SS2018 Advertising Campaign
Jimmy Choo shares the SS2018 Women’s and Men’s campaign starring models Anja Rubik and Clément Chabernaud. Two provocateurs in one city, the glossy environs of New York’s apartment life form the backdrop. Surfaces are mirrored and shine, signalling the glamour inherent to Jimmy Choo.
A light hearted nod to the stylish voyeurism of Alfred Hitchcock’s 1954 classic thriller Rear Window, is wittily played out for our time. Who’s watching who? Self-aware and mutually assertive, their sexy and entertaining vignettes are captured by British photographer Craig McDean.
“Anja encapsulates the confident style and spirit of the Jimmy Choo woman in her urban habitat. She’s playfully provocative and comfortable in her own skin captured by Craig McDean in natural moments of cat and mouse with Clément.” - Sandra Choi, Creative Director.
Confident in the tease, their parallel lives unfold. The power of the unknown dressed with high sophistication- architectural heels have purpose, paired with frisson- inducing satins and cashmeres, and subtle lo-fi shimmer. There’s an art to intrigue, yes, but the thrill of the tease is incomparable. Who dares-flirts, and wins.