Giorgio Armani SS2018 Advertising Campaign

Giorgio Armani SS2018 advertising campaign shot in Paris by Sarah Moon.

The photographs have a vivid effect, in which ‘brushstrokes’ of light, colour and movement, loaded with emotion, transform into clothes, accessories and human gestures, creating fields of energy.

This season Giorgio Armani has chosen to work with a photographer who is an undisputed talent, someone capable of creating images that are both lyrical and powerful.

Models Daga Ziober and Simon Nessman are portrayed in soft focus with abstract backdrops, and are captured in dynamic, suspended poses.

The effect is ethereal and evocative: every photograph is like a painting, full of life, and truly timeless.

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