2014-08-08

H&M @ AW2014 Sport Collection


H&M AW2014 Sport Collection expanded a range of Sportswear pieces that combine performance awith a natural instinct for fashion with new vigour and fresh energy, whatever the chosen activity, with pieces fro men, women and children. It is fashion + function, inspired bu urban streetwear as well as the activities themselves, this season mixing together autumn shades with flashes of neon for energy. The urban protection and functionality with an upgrade of varsity and sporting classics, with vivid colours that are fresh for the season.


For <Women> As the nights get longer, reflecting running vests provide safety, as well well windproof and water-repellent protection. Athletic racerback vests and bra tops in vivid yellow or pink combine with T-shirts, vests and leggings in black grey prints for the gym, in fabrics that are quick-drying, breathable and also body-shaping. For stretching and body/mind activates, comfort comes from seamless vest and bra tops, leggings and shorts in speckled prints and stripes, each with the feeling of second skin.


For <Men> Strong colors and athletic prints for the autumn ahead. T-shorts, tanks and hoodies come from functional jerseys that are quickdry and breathable, with tighter long-sleeves technical tops for layering and cross-training. As the weather becomes more challenging, there's every layer needed for outdoor activities, right up to padded vests and jackets. Neon-light lightweight layers that are quickdrying and windproof also come with 360 reflective visibilities.


For <Children> ops of colors bring the fun to sports and activities mixing neutrals of classic athletic kits with vivid trims. Prints of numbers give the feel of the track, while playful all-over prints add detail. There's all the pieces needed for kids of every age, from hoodies and trackpants, to vests, T-shirts, sweatshirts and football kit too.


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