BLANCPAIN Opens New Stores @ 1881 Heritage Boutique & ifc Mall

BLANCPAIN opened two new boutique at ifc mall in Central and a flagship store at 1881 Heritage in Tsim Sha Tsui on the same day continuing the sensation of the opening on Russell Street in Causeway Bay last September. The dazzling Blancpain Saint-Valentin 2013 for women and the Villeret damascened dial adorned with a dragon were showcased at the opening of the ifc mall.

“It is my pleasure to present the new Blancpain boutiques to double our total number of retail locations to four in Hong Kong. With the opening of the boutiques, we are able to further promote the watchmaking expertise of Blancpain that has been accumulated since our foundation in 1735, and present the products of such expertise to watch aficionados and collectors in town.” Marc Junod, Vice President Head of Sales, Blancpain SA remarked.

While at the opening of the 1881 Heritage boutique, exquisite Blancpain timepieces from the brand’s Women and Villeret Collection were showcased. The 1,887 sqf boutique is the largest store in town and the elegant décor reminiscent of the Blancpain manufacture in Switzerland and the masterpieces on display, including the Villeret Traditional Chinese Calendar in platinum, the signature timepiece of Blancpain in 2012.

Junod once again emarked, “As the world’s oldest watchmaking brand, Blancpain has been standing on its tradition and investing in innovation over its history of 278 years and has become a leader of the horological scene. The opening of the Blancpain Boutiques in Hong Kong today will further expand the brand’s presence in the city and bring our masterpiece creations to watch fans in this elegant and comfortable environment.”