PRADA’s new masculine
fragrance evolved from the pursuit of excellence, taking the esteemed Luna
Rossa name as its own, it is a scent with a reverence for the natural world and
a passion for innovation. The
strength and freshness of the elements is evoked by the interpretation of
classic notes in novel forms. A striking bottle and outer packaging reflect the
confluence of nature and technology, human emotion and strength that bind to
push the limits of possibility. The America’s
Cup is the most coveted and elusive prize in sport and the apex of the sailing
world. It is an intense competition propelled by an almost mythological history, the obsession
and dedication of its participants and thrilling advances in design and
engineering. It is a race fought along lines of technology and athleticism, but
fundamentally bound by the forces of nature; enjoyed the world over both for
the visceral excitement of the competition and the grace of the boats as they
cut through the waves.
The Luna Rossa sailing team emerged from the shared determination and grand ambition of two men. Patrizio Bertelli, CEO of Prada and German Frers, one of the world’s foremost yacht designers, met in 1997 to discuss a cruising boat and the designer made a provocative jibe – “why not the America’s Cup?” There was no turning back. In order to meet strict entry deadlines Bertelli organized a crew from scratch in a record time of just two weeks – a process usually taking many months. Since then, the Luna Rossa team is one of the most renowned and beloved competitors of the America’s Cup – the oldest and most prestigious trophy in sport.
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