As Michael Kors approached his 40th anniversary, he wanted to celebrate the milestone by supporting the future of the fashion industry. Thinking back to his own beginnings, he decided to provide a unique opportunity to an emerging brand - offering them the global reach, distribution and platform of the Michael Kors company to help bring their brand to a larger audience. In addition, he wanted to share his personal advice and experience, as well as the mentorship of his team. The decision to collaborate with ASHYA was a natural choice - a New York-based brand inspired by travel, dedicated to the marriage of style and pragmatism, and helmed by two talented, thoughtful and entrepreneurial designers.
MICHAEL KORS x ASHYA, a young accessories brand founded by American/Jamaican duo Ashley Cimone and Moya Annece, launches two exclusive, limited-edition bags: the Moya Multi Bag and the Ashley Bolo Bag. Designed in ASHYA’s signature silhouettes, the gender-neutral, leather ASHYA X Michael Kors bags will feature a custom print that incorporates the MK Signature logo print in a new pattern inspired by West African weaving techniques.
The Moya multi bag can be worn as a crossbody or a belt bag. For added versatility, it features two lined pockets, each featuring a leather card sleeve, and a roomy interior to carry your day to night essentials.
“As a nod to our continued explorations of our roots, and this global ‘stepping out’ moment for our brand, we wanted to reference West African weaving in the design of the ASHYA x Michael Kors styles, creating something that has historical reference to our identity and that really spoke to the specialness of this partnership,” said Annece and Cimone. “African textiles have had, and still have, an exceptional significance as a means of communication within communities and act as a conduit of stories passed down through generations. There is a spiritual and historical significance to the colors, patterns and decorative elements used. The aesthetic value of West African textile designs can be seen in the lines and motifs created for this collaboration.”