GIVENCHY x Ariana Grande AW2019/20 #ARIVENCHY Advertising Campaign
Givenchy unveiled a series of striking portraits of Ariana Grande in her debut campaign for the house’s AW2019/2020 collection, lensed by photographer Craig McDean. In Grande, the House of Givenchy found a modern embodiment of its signature spirit: an elegant attitude informed by beauty, individuality and a sense of empowerment. Keeping with the tradition of portraits favored by Hubert de Givenchy, who called the style “the Givenchy sitting,” the Grammy Award-winning singer and songwriter wears key looks from the runway collection including a pleated, floral print dress, sophisticated tailored ensembles and dramatic off-the-shoulder evening looks. In a close-up image with this fall’s statement bag, the Eden, Grande strikes a timeless pose. Evoking temptation and desire with bold graphics and sinuous lines, the Eden was designed in the spirit of Artistic Director Clare Waight Keller’s “Winter of Eden” collection for AW2019/20. Silken-finish skins and a crisp, geometric shape, sharp functionality and savvy construction make the bag a feat of leather-working savoir-faire - a statement bag for a thoroughly modern icon, Ariana Grande.