LOEWE AW2019 Advertising Campaign

 LOEWE AW2019 advertising campaign continues to work with photographer Steven Meisel through a series of colour portraits inspired by emoticons, entitled Magnified Emotions.

 Holding a giant magnifying lens, model Julia Nobis expresses lust and anger against a striking yellow background, giving new context to this contemporary form of communication.

The portraits are accompanied by a fashion photograph taking place in an overflowing candy shop. In the new image, model Mona Tougaard wears a tailored black coat, platform boots and felt ‘propeller’ hat, inspired by Coret, a mid century hat maker from San Francisco, creating a strong silhouette in the playful setting.

She carries the Box Calf Lantern bag, a tribute to the Straeter Lite-On, a classic handbag from the early 1950s containing a battery powered light mechanism operated with a switch in the clasp, that the house has revived for today using its advanced craft knowledge.

In celebration of the craftsmanship of the product itself, a still life of the calf Lazo Bucket bag completes the campaign. A new shape for AW2019 and introduced in the last show, the Lazo is an understated shoulder piece crafted from calfskin in a contemporary bucket style.

Photographed by:
 Steven Meisel

Creative Direction by:
 Jonathan Anderson and M/M (Paris)

Styling by:
 Benjamin Bruno

Hair by:
Guido Palau

Makeup by:
 Pat McGrath

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