GUCCI AW2017 Advertising Campaign

GUCCI AW2017 Advertising Campaign

Gucci - the arrival from outer space of its AW2017 advertising campaign, shot by Glen Luchford. The retro-futurist settings inside the images dreamed up by Creative Director Alessandro Michele were inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek*.

 ”teleportation” room image courtesy of TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved

The alien inspired by the Talassiani image courtesy of  TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved

As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.

Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating wild and fantastical compositions.

The captain's armchair image courtesy of  TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved

The images displaying the Creature of the Black Lagoon Courtesy of Universal Studios Licensing LLC

CREATIVE DIRECTOR: 

Alessandro Michele

ART DIRECTOR: 

Christopher Simmonds

PHOTOGRAPHER/DIRECTOR:
Glen Luchford

HAIR STYLIST: 

Paul Hanlon

MAKE UP ARTIST: 
Yadim Carranza

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