DVF Fall 2017 Ad Campaign
DVF Fall 2017 campaign by chief creative officer Jonathan Saunders is an ode to New York City: A place of raw energy, optimism and exuberant characters, the vibrant metropolis where DVF was founded.
Shot by Oliver Hadlee Pearch, and with art direction by Jonny Lu Studio, the campaign captures the city’s beautiful contrasts and contradictions, as well as its unique style and glamour.
The film follows four girls, each on her own spontaneous journey, discovering self-expression, freedom, humor, and originality: Luna Bijl, Yoon Young Bae, Angok Mayen, and Cara Taylor, from The Netherlands, Korea, Sudan, and America, respectively.
The campaign is set to a provocative voice-over written by emerging Brooklyn-based poet Rachel Kang. Kang, who writes about contemporary life and modern love, was commissioned to write a specific poem for the campaign that acts as a metaphor for discovering the city and falling in love.
Highlighting the storied and diverse history of Harlem, Tompkins Square Park, and Liberty Island, the varied locations all over Manhattan serve as colorful backdrops to showcase the modernity and creativity of the Fall 2017 collection.
Real residents of the city - break-dancers, chess players, rope jumpers also feature in the campaign, intentionally portraying the inimitable and intoxicating energy of the streets of New York.
The campaign features many key custom colorful prints from the Fall 2017 collection, including the abstract hand-drawn Elsden print, the bold Belmont leopard print, and the dramatic Benton floral print. The new Soirée Crossbody Bag selected in silver sequins and cerise velvet, but available in many more iterations and the Saddle Evening Clutch, feature as the new bags of the season.
The new DVF monogram appears front and center, underscoring the bold and distinctive communication of the brand.
The full campaign film can be viewed at www.dvf.com/stories