MIU MIU AW2016 “FOUND NARRATIVES” Campaign Video
MIU MIU releases the AW2016 “FOUND NARRATIVES” VIDEO campaign video features actress Amanda Seyfried and a group of women exploring the impressive estate of Houghton Hall. The group of ladies are seen pretending to be playing a variety of games, from Badminton to Croquet, at times making us question the veracity of the mise-en-scene. Indeed, there is a sense of make belief in the different scenarios and the different roles each character is playing; a caricaturesque maid for instance is seen playing along the ladies of the house and wearing extravagant jewelry. The sounds used in the video also add to this impression, each action emphasized by hyper-realistic sound effects. The result is a modern take on a classic British countryside scene, seen through the inimitable Miu Miu gaze.