SWATCH @ Irony Chrono

SWATCH Irony Chrono is a high-performance time machine. The nine debut models capitalize on the big new case in stainless steel (43 mm, up from 40) to exhibit clear, essential design and fine-tuned, split-second accuracy. Men will doubtless appreciate the bigger format, pure performance and precisely calibrated chronometer. That said, what makes the Irony Chrono such a fine machine isn’t the technology, it’s the style.

Up front and centre in the inaugural Irony Chrono collection are two powerful models that speak of performance with casual fluency. Black and silver dashboard dials, a classic symmetrical subdial array, tachometric scales engraved on the bezel and a masterful touch seductive mesh steel bracelets, supple and undeniably sexy.  They are flanked by seven models featuring richly detailed dials, brushed, polished or PVD stainless steel cases and a range of casually elegant bracelets.