Givenchy SS2022 Advertising Campaign

Givenchy SS2022l Advertising Campaign produced by Creative Director Matthew M. Williams and lensed by the Korean-born German photographer Heji Shin, who here signs her second fashion campaign for the House. In a series of arresting color and black and white images, this campaign captures the energy of the SS2022 ready-to-wear collection and the excitement of the House's collaboration with the American artist Josh Smith, who brings a hint of subversion to the campaign visuals with his colorful, freestyle brushwork. 
Images art directed by Matthew M. Williams highlight the House's collaboration with the American artist Josh Smith.

The SS2022 campaign sees Kendall Jenner return, alongside other renowned talents, dressed in key looks and carrying Givenchy's statement handbag of the season: the Kenny. A supple, intricately constructed bourse-style bag, the Kenny is a true day-to-evening piece that evokes Givenchy's couture savoir-faire through hand-draped folds and embellishments. Signature G-Cube elements anchor it in the here-and-now, reflecting Matthew M. Williams' vision for the House. 

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