
Raff Law added: ‘Sharing the frame with my father for Brioni is very exciting. Although we naturally both have different tastes and perspectives, we share a lot of the same passions too. One of those is that we both have a love for clothing and Brioni is something we agree on.’ Mehdi Benabadji, CEO of Brioni, said: ‘Jude Law is a great master of his art and Raff is a rising talent in the same universe. Both of them have a strong personal style and a natural complicity. This authenticity makes the Laws a perfect pairing to reflect Brioni’s modern vision of menswear, in which distinctions of age and personality are blurred by a shared passion for genuine craftmanship and elegance. All of us at Brioni are excited to be working alongside Jude and Raff.’
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