Calvin Klein spring 2022 All Together advertising campaign want people to laugh with; people to cry with; people to share experiences with as we have a real hunger for connectivity. This is coming together because nothing worth having is worth having alone.
Calvin Klein Spring 2022 All Together Advertising Campaign
For Spring 2022, the brand rethink our future, our community, the world we live in and showcases this new age of Calvin Klein product through communities and collectives. Real people come together in authentic acts of togetherness, taking over city streets, front lawns and open landscapes.
A campaign that’s all about connection, unified through Calvin Klein styles. Photographer Glen Luchford and director Melina Matsoukas capture an international cast of over 120, featuring a range of familiar faces, emerging talent, individuals and collectives. They are united by larger-than-life representations of community, as individuals join together in a celebration of self-expression and identity.
The Cast: - Arlo Parks, singer-songwriter, producer, poet - Burna Boy, singer-songwriter, performer - Deb Never, singer, songwriter, vocalist - Dominic Fike, singer-songwriter, multi-instrumentalist, actor - JENNIE, artist, performer - Solange Knowles, singer-songwriter, visual & performance artist - Vince Staples, musician, artist.
Featured in the campaign, Calvin Klein’s Spring 2022 collection reinterprets the brand‘s iconic past for the future, refreshing archival pieces with new proportions, silhouettes and colors. The result is a celebration of collective individuality – universal product made for everyone, that anyone can wear and style in their own way.