Giorgio Armani Introduces SS2021 La Prima Collection

Giorgio Armani Introdduces three new daytime models of La Prima collection. Re-imagining the design of the original bag while maintaining the purity of its lines, the quality of the materials used and the precision of the craftsmanship shine through.

In addition to the under-the-shoulder model, there is also a hobo variant with a characteristic half-moon shape. Elegant and casual at the same time, it is enriched by the personalised loop on the side which adds a touch of light. Also new this season is the practical and functional two-handled tote, offered in a vertical version with a detachable shoulder strap, and the large business tote, in two sizes, closed with a zip featuring sliders that can be secured with the classic charm padlock.

The bags are crafted in the new colours: avio blue, azalea and pink.

La Prima, inspired by the original model designed by Giorgio Armani in the Nineties, is the series of bags and small coordinating accessories that, thanks to specific manufacturing techniques, careful manual workmanship and pin-point accurate sartorial stitching, narrates the evolution of Made in Italy craftsmanship, an expression of luxury in the purest Armani style.

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