JIMMY CHOO Presents The Core Collection - CRYSTAL - PEARL - MONOGRAM

Introduced for 2021, the Core collection is a seasonless permanent collection of new and iconic styles that lay the foundations for a modern accessory wardrobe addressing every function from day to night, formal to casual, city to beach. Defined as three distinct design pillars embodying the creative essence of the brand – Pearl, Crystal and Monogram. The Core collection offers signature glamour every day – anytime – anywhere.

The Crystal has been with Jimmy Choo since the very beginning – it underscores Jimmy Choo’s multi-faceted identity, the brand as a jewel in and of itself. Capturing light, refracting, reflecting, crystal is like a self-contained spotlight. The signature C shaped Crystal buckle is played with for evening and for day, existing 24/7 in the wardrobe of the Jimmy Choo muse.

The timeless elegance of the Pearl is modernised in exaggerated proportions punctuating product in playful applications including heels, flats, sandals, handbags and clutches.

A 21st century emblem, the Monogram is a celebration of the identity of the brand. The interlinked JC logo has evolved into a signature repeat print. Explored through techniques of jacquard weaving and embossing on leather, giving a confident and elevated hallmark across both casual and formal styles.

“To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core Collection offers glamour every day – anytime – anywhere.” Sandra Choi, Creative Directorted throughout 24 hours of style.

New styles will be added and evolved each season, refining and defining a vocabulary of future classics making it the definition of a 24/7 assortment. To launch The Core Collection, the campaign presents the versatile personalities of the Crystal, Pearl and Monogram pillars in a series of confident, glamorous and playfully daring poses. The accessories are the lead protagonist documented throughout 24 hours of style.


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