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2021-01-20

Bell & Ross Presents New Chrono BR 05

Bell & Ross Presents New Chrono BR 05 is a leading benchmark in the aviation watch landscape with its iconic square models inspired by flight instruments, Bell & Ross is extending its new BR 05 collection designed for urban explorers. Unquestioningly faithful to the brand’s watchwords of legibility, functionality, reliability and precision on which Bell & Ross has built its prestigious reputation, the BR 05 collection is now being enriched with a chronograph of style and technical complexity fit perfectly in a resolutely urban setting.


A new icon by Bell & Ross, the BR 05 is now equipped with a chronograph movement – a mechanical complication perfectly adapted to the pace of urban life. Invented to measure and control short time periods, this function is a loyal ally for those who wear it in their quest to master the fleeting nature of time. The BR 05 chronograph is the latest jewel of masculinity from Bell & Ross: full of character with carefully executed finishes, this sculptural and seductive instrument is chic and powerful, exuding strength and elegance. The finishes on the BR 05 chronograph leave nothing to chance: the satin-polished surfaces are perfectly flat and the polished bevels enhance the volumes they contain. Perfection hides in the details, as the saying goes.


The BR 05 chronograph's identity is also built on a multitude of small technical and aesthetic details which truly elevate it. The new BR 05 chronograph belongs to the family of watches with an integrated bracelet, featuring the same design where the case and bracelet are fused into one cohesive piece. "The case and bracelet form one unit" explains Bruno Belamich, the brand's Creative Director. " This type of design harks back to a category of watches which appeared in the 1970s and when infused with Bell & Ross' signature identity, the resulting graphic style is both striking and modern."


The angle of the attachment to the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit all day long, in any situation. The pushers, crown-guard and crown form a single piece which is perfectly incorporated into the volume of the case. By blending fluidity and robustness, the continuity of the lines of this piece becomes a part of its identity.


The angle of the attachment to the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit all day long, in any situation. The pushers, crown-guard and crown form a single piece which is perfectly incorporated into the volume of the case. By blending fluidity and robustness, the continuity of the lines of this piece becomes a part of its identity.


Another signature of its personality, the dial on the BR 05 chronograph ensures optimal legibility thanks to its graphics and its contrasts. Mid-way between round and square, another subtle reference to the 1970s, the shape of its two snailed counters (chronograph minute counter at 9 o'clock and small seconds at 3 o'clock), gives the new BR05 a neo-retro look which in no way diminishes its modernity. Available in navy blue or jet black, the dials give each piece an urban, sporty style.

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