2019-11-21

HOGAN AW2019 Cold North Collection

HOGAN AW2019 Cold North Collection takes us on a journey to the northern hemisphere in search of new enchanted adventures. The landscapes are extreme, snow is falling, and we are all well-equipped in style and warmth.


The brand’s luxury-sporty heritage explores a magic world of wondrous glaciers with the AW collection. While the atmosphere gets colder, a charmed wonder brings the ultimate cosiness: it’s the hygge style.


  Are you ready for a new journey, gazing at the incredible hues of the northern lights…into the attractive Cold North?

 This season the Hogan collection makes casual winter-wear look fashionable and cool. At once sleek and sporty, beautifully crafted, sneakers and boots are as chic as they are practical. Striking faux-furs are fused with playful technical trims, soft rope laces and intricate textures inspired by ice-climbing. Transparent layers of mat-and-shine white pair with iceland black and glossy silver.


Bags are maxi and supple, simply designed and wisely accessorized. Structured over-parkas and winter down jackets make you feel cozy and warm while granting a true contemporary and urban look. A collection aimed to make an impact to those who want to dress comfortably and always look in style, bringing the effortless hogan aesthetic to a new level.


For Her:
The Hogan ‘MAX. I. ACTIVE’ - this signature luxury sneaker is a contemporary take-on the iconic Hogan’s interactive – couples a dose of cozy with a splash of cool, blending the brand’s quintessential urban spirit with a touch of sophistication. The design is clean and straightforward, volumes are bold, and the look takes you straight to the ice-pack.




For Him:
The hogan “URBAN TREK” - the brand new luxury sneaker takes inspiration from the outdoor world while reflecting the informal elegance of the modern man of the hour. The flawless design is a blend of form and function, while its soul makes it the ultimate cool.


Key colors are stone black, ice white, glacier silver, boreal pink and blue, a touch of hazel brown.



#hoganjourney #theurbangypsetter

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