BALLY SS2017 Advertising Campaign

Bally collaborates with renowned model Irina Shayk and New York-based fashion photographer Gregory Harris to create a bold and energetic SS2017 Advertising Campaign.

Irina Shayk, alongside up and coming male models Kit Butler and David Trulik, are shot in a vibrant 80s-inspired mood for Bally’s latest campaign.

Think MTV, Andy Warhol’s Interview magazine, Pop Art… Shot in London in October 2016, the campaign was art directed by Franck Durand and styled by Jonathan Kaye.

The campaign breaks in key fashion and lifestyles titles globally from March, alongside a robust digital and social media strategy.

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