VICTORINOX Apparel SS2016 Urban To Outdoor collection is an absolute embodiment of adventure and adaptability. The design focus around the constant duality of navigating both the urban rush and the rural excursion to give a high level of versatility to the wearer. Trying back to the multifunctional brand identity, the design team drew inspiration from the classic Ranger Swiss Army knife, which features over 20 implements to prepare you for all your everyday day adventures. From the city to the mountain trails, the SS2016 collection is conceived to give you unsurpassable adaptability, no matter where their journey takes them.
Many of the new graphic tees feature hand drawn artwork inspired by the history of Victorinox and fashioned in super soft cotton. Continuing novelty prints into the mainline, we have created a custom dot matrix camouflage used primarily in the woven shirt and tee programs.