KIEHL'S Introduces Two New Masques
Kiehl’s introduces a new masque formula that invigorates and brightens skin’s appearance for a healthy, illuminated look. Kiehl’s chemists have leveraged their expertise in highly efficacious ingredients to deliver the NEW Turmeric & Cranberry Seed Energizing Radiance Masque. The formula works as an “instant facial” by brightening and energizing the look of dull, fatigued skin to restore a healthy, rosy appearance. Formulated with ingredients like Cranberry and Turmeric, this invigorating facial masque helps visibly improve the overall look of skin, while crushed Cranberry Seeds within the formula gently exfoliate for a smoother, brighter and illuminated complexion. “Given the rich heritage and known benefits of facial masques, our chemists have been formulating with this architecture and combining it with the ingredients from nature since the 1970’s,” stated Cammie Cannella, Vice President of Kiehl’s Global Education. “This has resulted in beloved formulas like Kiehl’s Rare Earth Deep Cleansing Masque, featuring Amazonian White Clay as well as Ultra Facial Overnight Hydrating Masque, featuring the Fountain Plant.” Now, Kiehl’s offers a new masque formula - Turmeric & Cranberry Seed Energizing Radiance Masque that energizes dull, fatigued skin and provides instant radiance to help skin regain its natural healthy appearance. Kiehl’s chemists chose these key ingredients and historic profiles.
Kiehl’s Cilantro & Orange Extract Pollutant Defending Masque defends and replenishes skin to reduce the visible effects of pollution while helping to prevent impurities from adhering to skin. It is a protective, treatment facial masque that features 3 levels of protection and treatment against the damaging effects of pollution on skin. Formulated with Orange Extract (Neohesperidin DC), obtained from the dried young fruit of the Citrus Aurantium (Bitter Orange) and cultivated and sourced from the Mediterranean, South and Central America, this strong antioxidant and powerful Bioflavonoid offers the formula multiple pollution fighting benefits. Known for its ability to protect skin from UV-induced lipid peroxidation and oxidative stress Known to stimulate the production of essential skin barrier proteins such as filaggrin and transglutaminase. In this 2-week trial, where subjects applied Cilantro & Orange Extract Pollutant Defending Masque daily for 2 weeks, +34.9% more anti-oxidant protection from UVA-induced oxidation vs the untreated area was demonstrated.