KIEHL'S Celebrates 10th Anniversary of Powerful-Strength Line-Reducing Concentrate & Eye-Brightening Concentrate

KIEHL'S celebrates the 10^th Anniversary of Powerful-Strength Line-Reducing Concentrate and sells its 3 million^th bottle of its award-winning formula, more and more skincare experts are recommending that their patients include Vitamin C based serums in their anti-aging regimens. To provide skin with the Vitamin C it needs, Kiehl’s Powerful-Strength Line-Reducing Concentrate is formulated at a highly potent level of 10.5% Vitamin C. This powerful level of the Vitamin C in a stabilized formula remains an industry achievement even 10 years after its introduction. Today, the formula is one of the most highly efficacious products of its kind on the market - proven to address not only fine lines and wrinkles but also reveal a significant improvement in skin texture and radiance.

To offer similar anti-aging benefits to the delicate eye area, Kiehl’s chemists are proud to offer, Powerful Strength Line-Reducing Eye-Brightening Concentrate, clinically demonstrated to noticeably decrease the appearance of crow’s feet and sub-orbital wrinkles and visibly minimize dark circles for a brighter and younger-looking eye area. The skin around the eyes is one of the first areas on the face that gives away our age. These signs manifest as dark circles under the eyes, and crow’s feet around the corners of the eyes. Crow’s feet form because as we get older, our skin loses its elasticity. Eye area skin is particularly vulnerable as it is in the thinnest skin on the body and impacted by the constant facial movements. Dark circles, a concern for over 139 million women globally, are caused by multiple factors including inflammation, leaky capillaries, blood pooling, and genetics, which makes it a challenging concern to address.  Vitamin C is an important part of our daily diets, as it acts as a source of antioxidant protection and support of collagen synthesis. The total body content of Vitamin C ranges from 300mg to approximately 2 grams and is up to 100x higher in the skin than Vitamin E. Particularly high levels of Vitamin C are maintained in cells and tissues, many of which live in the dermis and epidermis.