Audemars Piguet Unveils The New Lounge For Art Basel's 2014 Show in Hong Kong

Audemars Piguet unveiled Mathieu Lehanneur’s new lounge concept along with unseen video work by Austrian artist Kurt Hentschläger in the Collectors’ Lounge at the Art Basel show in Hong Kong.  For his new design concept “MINERAL LAB” Lehanneur has explored the themes of technology versus nature. From the use of high-tech glass cubes, to the use of real Swiss rocks of the Vallée de Joux moulded following an archaeological process and "stoneprint" technology, Lehanneur welcomes precise watchmaking "savoir-faire” to create his own, new version of nature. Lehanneur’s designs will bring the captivating landscape of the home of Audemars Piguet, which has played such a key part in both brand's history and legacy of craftsmanship, to upcoming shows at Art Basel in Basel and Miami Beach later this year.

The new film work by Austrian video artist Kurt Hentschläger is displayed on the booth in the Collectors’ Lounge. Hentschläger has worked predominately with time-based media, light and sound for over 30 years and his panoramic film for Audemars Piguet depicts scenes from the iconic Vallée de Joux, captured during his visit. Kurt Hentschläger’s new work reflects on nature and technology in the 21st century. It features the captivating landscape that has played an influential role in shaping the story of Audemars Piguet and the development of fine watchmaking.

As the centerpiece of the Audemars Piguet booth the brand features a selection of exceptional historic and contemporary timepieces. The exhibition includes a retrospective of the iconic Royal Oak Offshore 42 mm collection alongside other important pieces from the brand’s origins in the 19th century until today. A watchmaker will also be at the lounge to show visitors the secrets of Audemars Piguet’s delicate polishing process.

Olivier Audemars, Board Member and great-grandson of one of the company founders said : “Art is an important field to Audemars Piguet and also a constant source of inspiration for us. We always emphasise the connections between art and watchmaking as the two worlds share common values such as passion, respect and precision. We are glad to have the opportunity to develop a long-term collaboration with Art Basel so we can forge closer ties with the world of contemporary art.” Following Art Basel’s show in Hong Kong, the Audemars Piguet Booth and exhibition will travel to the Collectors’ Lounge at Art Basel in Basel from 19-22 June 2014, followed by the Miami Beach show from 4-7 December 2014.

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