2013-02-15

Jean Paul Gaultier @ Classique 20th Anniversary Edition

Classique is  the first fragrance by Jean Paul Gaultier in 2013 and celebrating its 20th anniversary. A look back on a social phenomenon which, to celebrate its two decades in style, is slipping into limited edition and unique Haute Couture finery  “Gaultier-style” seduction 20 years of triumphant seduction.  JPG has expressed and continues to express his vision of femininity and feminine seduction. His own vision is unique, singular, powerful; a true echo of the way society is evolving. He tirelessly studies the evolution from his fly-on-the-wall perspective, interpreting, diverting and “twisting” it with humour and talent. Showcases and enhances women, drawing on classic and universal icons of feminine seduction, that he uses to his advantage, and creates upheaval, with the mischievous and licentious angle.
JPG imagine a woman in a fragrance when he created Classique. The perfume made its first appearance in 1993 in a body-shaped bottle with full curves strapped into a metal corset and was designed in the boudoir scent tradition. Its intoxicating trail is embodied by rose, orange blossom, vanilla and amber wood. The Classique woman appears as a triumphant amazon who asserts her power of seduction as well as her uninhibited femininity. This was a vision of true genius by the designer, as the 1990s were defined by androgyny and gender confusion. JPG transcended these codes, exploiting them later in all his advertising visuals, full of contrasts: the sketched out lines for the reconciliation to come in the next decade. As the antithesis of feminine depictions in traditional perfumery, the Classique woman is sensual to the extreme, and deliberately sexual in her provocations.

No comments:

Post a Comment