Hogan's FUTURE ROOTS is a project which has embraced creative minds from all over the world, each portrayed in their working environment or next to objects which best summarise their personalities and characters. Portraits of elegant people, real personalities who enjoy a refined yet informal lifestyle, who live in world capitals that are the symbol of the cultural and artistic avant-garde. Those undisputed pros who have been chosen by Hogan because they reflect their creative reality and the heritage of the future while remaining faithful to their roots, by enriching but never distorting that reality which is the key idea behind FUTURE ROOTS.
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