2014-03-28

TALIKA Light DUO+® @ The 1st Program For Complete Rejuvenation


TALIKA, experts in specific beauty care, present a revolutionary anti-aging treatment through light: Light 590® collagen booster, Light 525® skin lightener and Light 630® anti-redness, skin smoother, the 1st program for complete rejuvenation inspired by aerospace research. Equipped with an avant-grade “zero-button” technology and a vibrating recognition system, Light DUO+® is completely independent and fitted with a timer. It stops when the treatment is complete.


 Talika has created and developed a multi-action skincare technology to combat the signs of time on all fronts: LIGHT DUO+®, the new Talika Light, to act on deep wrinkles and dark spots while soothing the skin.Talika has again, pushed the limits of cosmetics and opened up the way to a “High-Tech Home Treatment” approach to younger-looking skin. For the first time, Talika combines a powerful anti-aging multi-program light into one single device.

 Light 590® collagen booster (Anti-Aging) frequency stimulates the fibroblasts, which produce collagen.

Light 525® skin lightener (Whitening) frequency regulates the melanocytes to reduce brown spots and lighten the skin.

Light 630® Anti-Redness, skin smoother (Anti-Redness) frequency reduces pro-inflammatory cytokine production, calming down the skin, reduce redness and irritation.


Asia Miles x Shanghai Min @ Latest Dining Promotion


Asia Miles x Shanghai Min introduces the latest dining promotion for Asia Miles members from now until 30 April 2014. With a minimum spending of HKD500 at any of Shanghai Min’s nine locations, members can earn over 600 miles including 300 bonus Asia Miles,  plus a complimentary serving of four steamed pork and soup dumplings.


Providing members with more information and access to dining promotions, in February Asia Miles launched a dining tab on its Asia Miles Facebook Page. Available via web and mobile, the dining tab features over 300 dining partners, introductions to the newest partners as well as a search function which can locate restaurants according to region, city or district, cuisine choice and also by specific name. Information about restaurant offers as well as the Asia Miles Dining Newsletter can also be found. The Asia Miles Facebook Page can be found at www.facebook.com/asiamiles 


Stephen S Y Wong, Chief Executive Officer, Asia Miles said, “Earning Asia Miles through dining is very popular among our members. In 2013, Asia Miles added some 60 new partners, 47 of which were new dining partners. We are very excited to partner with Shanghai Min as they offer more earning opportunities for our members. In 2013, Asia Miles increased its membership by 18%. There are now close to 6 million members around the world. We will continue to expand our partnership network making Asia Miles truly the travel and lifestyle reward programme of choice in Asia.”


PENNYBLACK @ SS2014 Collection


Graphism is back in the PENNYBLACK SS2014 collection, this season is all about the optical pattern focusing on two colors only: black and white. It’s the game of contrasts, the focus with positive and negative, micro designs and maxi prints, fine lines and blocks over defined silhouette, minimal, just one step away from sportswear. The world of activewear is one of the strongest trends for the season and could not miss from the brand inspirations for the SS2014. Drawstring, zip, technical fabrics such as neoprene, processed net, three-dimensional or laser cut for details on t-shirts, dresses, jackets and accessories. The fabric treatments are really original: metallic, laminates, resin coated. It speaks the language of the gym, but without being too obvious.


Decontextualize is the word so the flowers become digitalized, the denim is formal and the animal print is city wear. Macro flowers are printed on T-shirts or as details on jogging pants. The denim is more than a fabric declined on linen and viscose, it is all about the bleached or indigo, to make the jeans even more relevant. The animalier loses its wilder side and becomes graphic, ironic and more contemporary, enough to be used on the iconic garment of PENNYBLACK, the parka. The knitwear focuses on bold colors and metallic hues that add a finishing touch of glam even to the most casual look. Accessories? So many. Maxi envelope clutch bag, printed shopping bags, Mary-Jane wedges and a very clean and chic version of the creepers.


RAY-BAN @ SS2014 Eyewear Collection


RAY-BAN SS2014 eyewear collection is the perfect companions for an active lifestyle and a contemporary look, the new designs, new colors are enriched with technical developments and challenging materials that make them ultra comfortable and cutting-edge fashion and lifestyle. The iconic Ray-Ban Wayfarer has been reinvented for the urban tribe chasing trends and turned into a cool accessory that goes beyond the seasons. The new Ray-Ban Wayfarer Camouflage, despite being ‘Camouflage’, is the eyewear of those who want to get noticed with style. The front in matte acetate is ‘regular’, but just turn your head sideways to discover the amazing temples covered in camouflage fabric exclusive. The interior of the temples is the same color of the front, the tip is branded with the Urban Camouflage logo. Thanks to a special treatment, the fabric is resistant to water and perspiration. The Urban Camouflage mini-collection is available in 6 different colors.


<RB3025JM> The iconic Ray-Ban Aviator is reinvented in a fresh and crisp combination. The golden metal frame is wrapped in acetate, with a young and vibrant palette and tone on tone crystal gradient lenses. A carefree version, which reconfirms a classic style like Aviator as more modern and contemporary than ever. Available in 6 colors: green, blue, red, white, tortoiseshell, yellow, black.


<RX5309> Eyewear for men, rounded at the bottom of the front. The two-color frame, full colors on the outside with tortoiseshell on the inside, gives an elegant twist to the collection. Metallic rivets and dedicated hinges complement the refined style of the model.


<RX5311> The feminine shape of this model, rounded and slightly cat-eyed, is made even more attractive thanks to its two-color frame. Tortoiseshell on the outside with opal colors inside, an up-to-date combination that represents a specific choice of style. Dedicated metal rivets and hinges add a touch of brightness to the new model.

2014-03-27

BELVEDERE Introduces BELVEDERE LEMON TEA


Belvedere Lemon Tea is the best vodka ever created to be mixed with iced tea or lemonade. Belvedere Lemon Tea is a super-premium vodka using a unique and 100% natural process of maceration. The refreshing blend of ingredients includes black and green tea, chamomile, lemongrass, lemon, ginger, honey and rose buds. It works perfectly to supplement the taste and aroma of grilled dishes as well as salads and fresh fruits.


TASTING NOTES

Nose: 
Soft and spring-like with inviting notes of cut grass, chamomile, freshly brewed green tea, fresh hay and lemon grass with a hint of honeyed black tea.

Palate: 
Bright, fresh and buttery with notes of warming ginger, malted black tea bringing a good tannic structure with slight honeycomb sweetness. Fragrant and sweet, the zesty notes of lemon peel, green tea and honey bring energy and softness in equal balance. 

Finish: 
Creamy and mellow with persistent notes baked citrus fruit, biscuit, coconut with a hint of black tea tannin on the finish.


ESCADA Grand Opening in Central


ESCADA unveiled the new flagship store at the street level of the Standard Chartered Bank Building in central Hong Kong recently. The newly opened 307 sqm store offers the current ESCADA and ESCADA SPORT collections within the new store concept. ESCADA stands for modern elegance, cool glamour, and sensual femininity. ESCADA offers a lifestyle concept for dressing, filled with everything from must-have daywear for business and leisure to glamorous eveningwear. The collections are presented in a luxurious and relaxed shop environment that allows customers to enjoy a fresh and spectacular shopping experience.


To mark the occasion, ESCADA held several events at the new flagship store. At noon, actress Michelle Reis was invited to be the guest of honor for the opening ceremony with the top management. The Chairman of ESCADA Megha Mittal and CEO Dr. Bruno Sälzer joined the historical moment of ESCADA’s new flagship store opening. Michelle showed up in an ESCADA floral print evening gown from the SS2014 collection.


At night, singer Karen Mok was invited to present at the opening cocktail party and be the guest of honour to celebrate the opening. Karen wore an ESCADA SS2014 yellow embroidered dress to host a toasting ceremony with Megha Mittal, Dr. Bruno Sälzer and Morten Christensen to celebrate the new ESCADA flagship store.