《6 Minutes @ Michael Wong》

Who doesn't know this man in town? The man that you'll love to love and all girls in Hong Kong wants to have a piece a of him. He needs no further introduction, the multi-talented Michael Wong talks to mylifestylenews about his passion in helicopter flying and collaboration designing beside what he does best in acting, singing and a good family man.

 

 

One of my collaborations in the MW Michael Wong Collection is with Giorgio Fedon 1919. Before this came along, I was doing the BMW and Baccarat's collaboration in which this is still on going.The MW Michael Wong by Giorgio Fedon 1919 began in late 2011 when the Fedon group approached me for a brand endorsement.

I went to their office and after catching a glimpse of the quality and potentials of the Giorgio Fedon 1919 products, right away it interest me in more than just an endorsement. After detailed discussions with the brand, the Fedon group decided to create the MW Michael Wong by Giorgio Fedon 1919 collection.

The MW Brand is aimed at lifestyle orientated professionals with a sense of adventure in mind. From feature films, music, aviation to travel, it embodies the "active luxury lifestyle". It is the highest quality and supreme functionality and every product developed in collaboration does represents my living lifestyle.

In this collaboration, we used the original shark grey colour and made with Giorgio Fedon 1919 signature orange lining, the MW collection is light in weight and functional in design. The products are made in soft cow hide leather that resembles the aviator leather jackets. The collection includes the Messenger Bag, Cross-body Bags, Wallet, Mignon Case, Card Case, iphone Case and Key Rings.

Beside flying, I do spend quite a bit of time by playing piano, listening to music and hanging out with friends.

Spending times with family is another essential pastimes for me as it is important that to have good bonding with my family and it is one of the most wonderful moments to be with them when I can.

The most memorable voyage of my flying experience was that when I was a trainee helicopter pilot in Canada before I was certified, I lost my direction and couldn't find a place to land but to make an instinct decision to land with a complete safety ensured. That was quite an challenging flight.

My ideal living lifestyle is try to live a life with less pressure and less stress and enjoying life at every minute that is given. To have a well organized schedule and embrace life.

Questions from readers:

Jennifer: Girls like to know how you balance your marriage life and resist all the temptation as a man being some handsome?

MW: It is not easy to make goals but commitment is the absolute key. It needs a lot of preparation and responsibility for what you do. A good interaction and communication with your family is a must as it will lead to a good bonding eventually.

Edmond: How can one look like you at your age and to stay so well to maintain a good figure?

MW: A proper diet is in need. You can't go wrong by doing exercise to stimulate the cardio. It has no short cut but discipline is a must.

  

   

mylifestylenews @ Michael Wong

* Special thanks to Frement PR @ the interview arrangement.

《FURLA @ SS2012 FURLA & I》

 FURLA SS2012 campaign is “FURLA & I” – the creative collection is all about building an intimate and personal relationship with each and every woman.  FURLA joins forces with renowned Italian artist Sissi, one of the most interesting emerging talents on the contemporary scene, gives her the opportunity to express through a sort of artistic installations showcased in the latest campaign.

 “Every great artist possesses the power to transform an idea into reality. And for our product campaign this season, Sissi transforms a refreshing, minimalist and elegant artistic vision into FURLA products. Her artistic ideologies are also core philosophies we share at FURLA. We want to share our values with women who realize their dreams and desires through our leather goods,” Giovanna Furlanetto, CEO of FURLA says of the collaboration with artist Sissi.

   

Elegant calf leather, vintage-effect leather, salt-and-pepper textured Canvas, python skin and high-tech rubber were among the elements found in the collection. The vibrant collection takes inspiration from nature’s blue skies, colourful flowers and warm earth tones and is accentuated with gold and silver accents. Guests enjoyed a pleasant afternoon as they indulged in delectable treats and soothing tones.

Furla is going a step further, giving Sissi the opportunity to express her creativity through a sort of artistic installation showcased by Francesco Carrozzini’s photographs. The result is an original campaign with a fresh, ironic tone. The words “Furla and I” are painted by the artist. A bizarre garment-structure, hand-woven with ropes, knots and metal wires in Sissi’s poetic fashion, makes an ironic statement about the characteristics of haute couture.

  

  

  

Furla sums up its journey and its values by launching a new method of communication, very different to stereotypical fashion advertisements. The concept is innovative, as is its very title: “Furla and I”.It is a declaration of complicity between Furla and every woman. The key word is simplicity, the result of considerable research, arriving at timeless elegance.

《PRADA @ Folding In Love》

An interplay of reality and virtual games: Prada Presents Folding in Love. Folding In Love is a Prada project that tells the imaginary world of folding glasses through a simulated videogame. It is the brief and intense adventure of an object, in this case sunglasses, which is the flying lead character in a multi-level surreal journey. As befits the classic ‘arcade’ videogames, after travelling through multiple worlds in the Prada universe, the adventure ends in a romantic epilogue.

 Black and white chequered floors, coloured saffiano trolleys, alphabet-shaped tricks, backpack snap-hooks, crocodile minibags, parchment suitcases and countless other elements from the Prada collections mark the game's space, thus outlining a visual universe that spans digital fantasy and perfect 3D rendering. The hero object is the new Prada Folding Sunglasses, a design accessory that transforms, flies, hovers, rotates, bends to overcome barriers and dodge hurdles, all the way to the videogame's grand finale, where it conquers the princess – the ladies' version of the sunglasses.

The video that presents the project is directed by the Milan-based Modecracy studio. For the soundtrack  Prada chose to work with Ladytron, a Liverpool-based band that has always been at the forefront and among the pioneers of the electroclash sound with a pop twist,  that boast previous collaborations with singers including Christina Aguilera and Placebo. The song that forms the soundtrack of Folding in Love is “Ace of Hz” from the album “Gravity the Seducer” released in September 2011. Directed by Giuliano Federico and Marco Braga @ Modecracy in the Soundtrack – Ace of Hz by Ladytron.

《TAG Heuer Opens @ ifc Mall》

TAG Heuer opens its door in ifc Mall recently with Chang Chen was wearing a wardrobe must-have from the TAG Heuer Carrera Heritage collection and Lynn Xiong was wearing a boutique exclusive piece from the TAG Heuer Formula 1 Ladies Steel & Ceramic collection that exudes ultimate sophistication.

The 400-square-foot space located at podium 2 of ifc mall articulates TAG Heuer’s identity with the concept “Time never stops”.Using curve walls for window display connects the store from the inside to the outside; metaphorically narrate the form of time. The LED spotlights along the grooves cast light fill the store with multiple layers, exuding a graceful yet warm vibe. The store design is a perfect match of the brand’s modern elegance. To mark this auspicious grand opening, an array of TAG Heuer boutique exclusive pieces is also displayed throughout the store, such as the Carrera Calibre 16 with black mother-of-pearl dial, and the Monaco 24, to name a few.

《BALLY @ SS2012 Ad Campaign》

Bally SS2012 campaign transports us to a world of effortless luxury, set amidst the sparkling majesty of the Swiss lakes and the breathtaking alpine views that surround the elegant resort town of Gstaad. Shot in mid-October 2011, Bally chose the impressive Gstaad Palace Hotel in Switzerland’s Bernese heartland for the shoot as a direct reflection of the Swiss brand’s own heritage and ethos of refined elegance and attention to detail.

In the campaign shot by New York-based photographer Norman Jean Roy, whose work includes covers for Vanity Fair and GQ as well as Vogue editorials, Roy’s deceptively casual style, and strong narrative composition imbues the SS2012 collection with a seamless blend of style, tradition and understated luxury, all set against an inspirational Swiss backdrop. The Bally campaign features the fresh contemporary faces of Miranda Kerr and Julia Stegner partnered with the impeccable European look of models Cedric Bihr and Robert Konjic. 

Imbued with natural optimism, the Bally campaign captures an informal and personal moment shared between close friends, enjoying the pleasure of a carefree summer day in the mountains. Bearing all the hallmarks of Bally’s design excellence and modern timelessness, SS2012 has been designed by Creative Directors Michael Herz and Graeme Fidler to carry this Swiss luxury leather goods house into a new realm of urban luxury, gently contrasted through Roy’s lens by the striking lines of Bally’s contemporary design and the impact of nature.

This poetic campaign draws us in to the world of Bally as the group delights in the beauty of their surroundings, savouring the moment by celebrating their lives and the promise of what’s yet to come. Through the enchanting pastels and rich jewelled tones of Bally’s magnificent leather shoes, bags and ready-to-wear, with their finely crafted embellishments and motifs, the images evoke a sense of perfectly framed modern romance and sophisticated luxe that Bally affirms.

Bally behind the scenes spring summer 2012 collection.

《Jack Wills @ Basement Jacks Party》

March is certainly a party month since we don't have much public holidays after CNY breaks. From now on, Jack Wills is throwing out a weekly party througout the month of March at their fabulous Causeway Bay Concept store aka Fantasy Land and YES, EVERYONE IS INVITED.They are kicking off with their new in-store gig experience, Basement Jacks, atour shop in Causeway Bay. Come along and hear some of the hottest bands in Hong Kong playing live in the store from 2pm, with an opportunity to interview and rub shoulder with the artists after their set. The bands will be set up in the den area on the Lower Ground and will be playing throughout the afternoon, until around 6pm. It is time to make some noise and scream. Be There, Be yourself, Be with JACK WILLS!